Of course, selling your persona is a little different.

Personally, my cell phone contract was up recently and I investigated getting a smartphone and decided I simply don’t need one.

The problem is when its done poorly, or, more likely, when what is shown is so narrow. If I could see the Storey Sisters on an ad for, I don’t know, the Cookie Lounge, now how awesome is that??!! So cool!

But I understand what you’re saying, I’m still kind of freaking out that the Summit isn’t the Summit anymore but the Staples Center, or whatever, named after a place that sells stuff. But what difference is it that it isn’t just named after some guy or family or woman who funded it?

I guess I don’t get the whole ‘sell out’ thing.

But I will say that I am so over mobile interfaces and mobile phones, whew! However, depending on the date of that U2 investment, that could be kind of interesting to see the strategy of Palm, which was almost dead a mere 7 months ago, last I checked. Oh, interesting, right then is when he bought, right before new products came out.

One could think he’s helping out his fellow countrymen, but no, I thought it was a Canadian company, though HQ is in the US. So, no on both counts.

Well, who knows. But I do know that if there are companies doing well these days, its computer and mobile phone and mobile application design companies.

Well, there went my last bit of interest on the subject of mobile.

Selling music devalues it to some people. And it’s true, if I hear a song over and over in a commercial, I don’t like it as much.

It does bring up the question though if a song is already created, why would using it in a commercial change the song in people’s minds? If say “Like a Rolling Stone” were used to sell Danny O’Doule’s Double-action Diaper for Adults is the song suddenly worse becasue of the juxtaposition? Empirically speaking it’s the same song but I guess it gets into the whole idea of how art and audience interact. I dunno I’m rambling.

But for U2 the choice they made seems particularly boneheaded since they jumped ship for a company dominated by corporate email users, and now the band can’t endorse (or use in public) a device that actually has impressive music and video applications.

Not since Tiger Woods endorsed Buick has a sponsorship been so obviously and solely predicated on the dollars involved.

So yeah whatever, music is just an undervalued commodity these days and those that devote their lives to it have to feed themselves by hook or by crook. Welcome to 21st century commerce.

my most recently disappointing advert – Dr. House for Staples. Or did I dream that? maybe it was Best Buy… either way, i can’t find it.