Advertising on the Radio
Hi.
This picture is the cookie store storefront about a month ago. We now have walls and a ceiling and the walkway is about finished. This Saturday, all of the apartments above will be filled with sorority ladies on move-in day. Yet our opening date isn't until the end of September, though most likely early October.
I'm thinking about a million different things to help get this store up and running, but one of the most fun ones is which community radio show(s) will I sponsor. I've got things pulling me, advertising can be so annoying, but on the other hand, I love these shows and it would be so cool to have the cookie store ad on there at the same time! I mean, think about it... a cookie store... advertised on the Reggae Hour. Oh man, we'd have a million calls! Or, all five who are listening on a Sunday afternoon. But all of them! And of course there's the Lounge Show on Saturday - an absolute must.
I don't know if it will do a damned thing for business, and I don't want to just do it because I like those shows so much, but then, what the hell. If it comes out of my own pocket and I want to, why not?
Thinking about advertising on a 'rock' station is unthinkable, but then, there are people who listen to them. I don't think I know any of them, but they are definitely out there. Who are these people? I am positive they would like cookies. It's a moot point though because I can in no way afford the cost for advertising there.
KUT is already expensive enough and they told me they reach over 100,000 people weekly. That is probably less than the area rock station, or even 107.1, but still seems like a lot to me.
Decisions to make. But I'm telling you right now, the store will definitely be on the Lounge show, the Reggae Hour and probably the Elk Mating Show.
Tonight I watched the top 20 redneck moments. The advertising for the show was particularly intriguing as it mixed ads about diapers, K-Y and Cheetos. God it was a great show.
But I was sad to hear about Jerry Lee Lewis' fall from grace because he shacked up with his 13 year old second cousin. I really liked that guy and he had great hair, too. From his website, looks like he's still playing, though.
This picture is the cookie store storefront about a month ago. We now have walls and a ceiling and the walkway is about finished. This Saturday, all of the apartments above will be filled with sorority ladies on move-in day. Yet our opening date isn't until the end of September, though most likely early October.
I'm thinking about a million different things to help get this store up and running, but one of the most fun ones is which community radio show(s) will I sponsor. I've got things pulling me, advertising can be so annoying, but on the other hand, I love these shows and it would be so cool to have the cookie store ad on there at the same time! I mean, think about it... a cookie store... advertised on the Reggae Hour. Oh man, we'd have a million calls! Or, all five who are listening on a Sunday afternoon. But all of them! And of course there's the Lounge Show on Saturday - an absolute must.
I don't know if it will do a damned thing for business, and I don't want to just do it because I like those shows so much, but then, what the hell. If it comes out of my own pocket and I want to, why not?
Thinking about advertising on a 'rock' station is unthinkable, but then, there are people who listen to them. I don't think I know any of them, but they are definitely out there. Who are these people? I am positive they would like cookies. It's a moot point though because I can in no way afford the cost for advertising there.
KUT is already expensive enough and they told me they reach over 100,000 people weekly. That is probably less than the area rock station, or even 107.1, but still seems like a lot to me.
Decisions to make. But I'm telling you right now, the store will definitely be on the Lounge show, the Reggae Hour and probably the Elk Mating Show.
Tonight I watched the top 20 redneck moments. The advertising for the show was particularly intriguing as it mixed ads about diapers, K-Y and Cheetos. God it was a great show.
But I was sad to hear about Jerry Lee Lewis' fall from grace because he shacked up with his 13 year old second cousin. I really liked that guy and he had great hair, too. From his website, looks like he's still playing, though.
Labels: advertising, jerry lee lewis, radio
