Serendipity Do Dah

Malcom Gladwell’s books tell lots of stories about how good ideas became pervasive wonders seemingly overnight. They’re fun reading, and Gladwell captures the blueprint for many types of cultural phenomena. Yes, there are catalytic moments wrought by people who have both great skill and fortuitous access to nearby scarce resources. Yes these thought explosions often hide a [...]

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Hi.This picture is the cookie store storefront about a month ago. We now have walls and a ceiling and the walkway is about finished. This Saturday, all of the apartments above will be filled with sorority ladies on move-in day. Yet our opening date isn’t until the end of September, though most likely [...]